Domino's Changes Pizza Recipe

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Like many middle-agers, Domino's Pizzais undergoing a bit of cosmetic surgery.

The world's largest pizza delivery chain, celebrating its 50th year in the business in 2010, announced today it will be entirely changing its core pizza recipe.

"The fact is, we love our pizza, but as times change, so do consumer tastes," said Russell Weiner, Domino's chief marketing officer, in a statement. "We've created a pizza to reflect what consumers are looking for. We're not talking about a slightly altered version of our previous pizza. It's a completely new pizza reinvented from the crust up, and we are proud of it."

After 18 months testing dozens of cheeses, 15 sauces and 50 crust-seasoning blends, Domino's decided on the new components of the pizza.

The new crust will be seasoned with garlic, butter and parsley. While the new tomato sauce will be sweeter, made with a variety of herbs and a kick of red pepper. The cheese is shredded mozzarella, versus diced, with a hint of provolone.

The change comes after a tough year for the chain. One Domino's in North Carolina found itself at the center of a disgusting YouTube video prank where two employees were seen violating food products. Whereas delivery sales as a whole in the quick-service pizza industry fell 6 percent in 2009, USA Today reported.

The new pizza will be in all U.S. stores starting Dec. 27.

Comments

  1. RenukaDecember 22, 2009 at 4:47 PM

    So u gonna gives us all a Pizza treat on the 27th Dec of this year huh? yuuuhhhhhhhhhuu just 4 days more to go :-)

    ReplyDelete

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